♡ This is my story... ♡

 

I was raised by a single mom so I was always very independent. From my earliest memories I was also very creative. I gravitated towards art and finding/creating beautiful, colorful things. I put myself through college (by bartending and the offered on-campus work program) studying and achieving an art degree at the University of Maryland. From there, I moved to NYC with about $1000 and a dream of pursuing my art career. I worked at multiple advertising agencies and had to find bartending jobs to make ends meet. (NYC is not cheap!) 

During this time I met and made friends with some of the MOST incredible people. We were all wide-eyed kids that came to NYC with our own unique dreams of what the city would be for us. I moved here in August of 2001. I had only been here a month when 9/11 devastated my new city, and our country. Our friendships and connections immediately deepened and my love for this city was forever ingrained.

I went from agency job (and bar job) for most of my 20's. Like you do. Trying to find where you fit best and/or just get by. I always knew that I wanted to work for myself, or at least not be punching a time clock helping someone else build their dream when I had dreams of my own I wanted to pursue.

I was able to save a tiny bit of money and a little after my 30th birthday I bought a bar/restaurant in Brooklyn with a friend. Owning and running a bar is an 8-day-a-week/25-hour-a-day job. It was a tremendous undertaking. I was determined to make it a success though! And I did, and about 4 years later I sold it. And then I slept for a whole week straight I think. 

After that I had to think about where/what was next. My love for NYC continued to anchor me here, but my passion for creating and being an entrepreneur suggested a change. 

*I'm an entrepreneur in the truest sense of the word. I'm compelled to make stuff. 

One day I went to the dermatologist to get a skin-check. (My mother had skin cancer when I was younger so I was always hyper-aware of skincare and healthy skin choices.) I had to have a couple things removed and the C-word was mentioned. I went right home and looked at every single product I owned and read the labels and ingredient lists and was SHOCKED. I couldn't believe all the toxic chemicals I was unknowingly putting on my skin. Our skin acts more of a sponge than a barrier. Whatever you put ON your skin actually goes INTO your bloodstream faster that if you ate it. (that's crazy!) With so many skincare products available hyped by overwhelming marketing and exaggerated ingredients, I was left wondering if any of them actually help one feel cared for or really works. 

It seemed to me a return to basics was in order. So I started ordering some organic ingredients and mixing up different lotions in my small NYC kitchen. The results were AMAZING! They were the most nourishing and hydrating lotions and my skin was glowing. I shared some with friends and immediately I knew that THIS was what I had to do with my life.      

When I asked myself what contribution could possibly be made to an already overly saturated market: the phrase “all you need is love" kept ringing in my ears. For me, love is tied very tightly to skincare. I grew up with a mom who told me every day that I was smart, wonderful and more loved than anything in the world. Diagnosed with skin cancer when I was a child, she made sure that I always protected and cared for my skin. I took comfort in that love and felt nurtured and special. 

So I consider what I think is most important in life: love yourself, trust what is simple, and respect the wholesomeness of nature and the world around you. My products reflect this mantra. They are made from simple ingredients, contain a natural SPF, and are made of only 100% organic ingredients that are found in nature. They do not create a new you. They reveal the beauty and radiance that had always been you.

It's that simple.